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Beyond the Scoreboard · The Heel Project

America's Most Hated

For nearly seventy years, American wrestling promoters built their villains out of the evening news. A Soviet who made the crowd stand for his anthem. An Iranian champion in the shadow of the hostage crisis. A Marine drill sergeant who sided with Saddam Hussein while American planes bombed Baghdad.

The question

Who were Americans told to boo, and why then?

15villains
1947to 2014
3:00to teach yours
Gorgeous George stands in a wrestling ring in a long robe, under bright arena lights, with the crowd at ringside
Gorgeous George, the most booed man of early television, in the ring in 1949. Library of Congress.
Before the episode

The Man Who Sold the Villains

In 1982 Vince McMahon bought his father's wrestling company, the WWF, and set out to take it national. Episode 1 of the Netflix series Mr. McMahon tells that story.

Halfway through, McMahon explains why he picked the Iron Sheik, an Iranian, to take the championship from Bob Backlund so Hulk Hogan could win it a month later. The segment cuts the Sheik waving his flag against news footage of American hostages in Iran. Bruce Prichard, a longtime WWE executive, says fans could watch an Iranian get beaten up at the arena in a way they could never see in real life.

That moment is the whole project in one scene. A real fear, turned into a ticket.

Trailer · 2:17 Play the Mr. McMahon official trailer, 2 minutes 17 seconds
Mr. McMahon, official trailerNetflix, 2024. The series is rated TV-MA. Episode 1 is titled "Junior."
Heel

The villain. The wrestler the crowd is supposed to boo.

Face

Short for babyface. The hero the crowd cheers.

Kayfabe

Presenting the scripted story as real, inside the ring and out of it.

Territory

A regional wrestling company. Before the 1980s, promoters agreed to stay out of each other's turf.

Villains from the headlines

How Fast Did Wrestling Answer the News?

Pick a front page. Then see what happened in the ring, and how many days passed in between.

In the news

Militants seize the U.S. embassy in Tehran and hold 52 Americans hostage for 444 days. They come home January 20, 1981, minutes after Ronald Reagan is sworn in.

In the ring

December 26, 1983: the Iron Sheik, billed from Tehran, takes the WWF title from Bob Backlund at Madison Square Garden. On January 23, 1984, Hulk Hogan beats him and Hulkamania is born.

1,513 days

The slowest answer on the board, because the Sheik was already wrestling as an Iranian villain. The crisis made him worth a title run.

In the news

Iraq invades Kuwait in August 1990. On January 17, 1991, the United States and its allies begin bombing Iraq in the Persian Gulf War.

In the ring

January 19, 1991: Sgt. Slaughter, a former American hero now siding with Saddam Hussein, wins the WWF title at the Royal Rumble. Hogan takes it back at WrestleMania VII on March 24.

2 days

The storyline had started in late 1990. The war arrived right on schedule for it.

In the news

The invasion of Iraq begins March 20, 2003. France had refused to back it at the United Nations, and that month the House cafeterias in Washington renamed french fries "freedom fries."

In the ring

April 28, 2003: La Résistance, two arrogant Frenchmen, debut on Raw by attacking Scott Steiner. Both men were actually Canadians.

39 days

WWE had aired vignettes of the pair criticizing America from a fake French news studio before they ever wrestled.

In the news

Russia annexes Crimea from Ukraine on March 18, 2014, and relations between Washington and Moscow fall to their lowest point since the Cold War.

In the ring

By mid May 2014, Rusev, a Bulgarian, is presented as a hero of the Russian Federation who dedicates his wins to Vladimir Putin while Putin's face fills the arena screen.

57 days

Measured to a May 14, 2014 news report describing the act. Rusev had debuted months earlier as "the Bulgarian Brute." Russia was added once the news made it useful.

Days from headline to ring · log scale
Iran 19791,513
Iraq 19912
France 200339
Russia 201457

Three of the four answers came in under two months. Promoters were reading the same newspapers as their fans.

Archive · 2:01 Play Hostage, from the US National Archives, 2 minutes 1 second
The hostage crisis, from the National ArchivesU.S. government footage of the crisis that hung over the country from 1979 to 1981.
The match · 14:45 Play the full match, Iron Sheik versus Hulk Hogan, January 23, 1984, 14 minutes 45 seconds
Iron Sheik vs. Hulk Hogan, Madison Square Garden, 1984WWE. Watch the crowd during the Sheik's entrance, then again when Hogan wins.
Same man, other side

A Heel Is a Role, Not a Person

Pick a wrestler, then move through the years. Watch the crowd switch sides even when the man underneath barely changes.

Sgt. Slaughter in 1984, in a campaign hat and white tank top, walking along the ring ropes

Sgt. Slaughter

Robert Remus, born in Detroit in 1948. Photographed here in 1984.

FACE

A Marine drill sergeant who fights the Iron Sheik for America and becomes a G.I. Joe action figure. Kids salute him.

HEEL

Back from a long absence, he sides with Saddam Hussein, carries the Iraqi flag, and wins the title two days into the bombing of Iraq. He reports death threats.

What changed

The country went to war, and his patriotism became the thing he betrayed.

FACE

After losing to Hogan at WrestleMania VII, he asks the fans to forgive him and returns as an American hero.

What changed

The war ended in February 1991. The story had nothing left to sell.

The Iron Sheik and Nikolai Volkoff shaking hands in a hallway in 1986

Nikolai Volkoff

Josip Peruzović, born in Croatia, then part of communist Yugoslavia. Shown at right beside the Iron Sheik in 1986.

HEEL

Demands that the crowd stand while he sings the Soviet national anthem. Wins the tag titles with the Iron Sheik at the first WrestleMania on March 31, 1985.

FACE

Sings "The Star Spangled Banner" on television instead, and the boos turn into cheers.

What changed

The Cold War ended. Volkoff had defected from Yugoslavia at a weightlifting meet in 1968 and hated communism. He finally got to play himself.

Jack Swagger

From Perry, Oklahoma. His 2013 catchphrase is set on the poster at left. The video in chapter 04 shows the Russian he faced next.

HEEL

Chants "We the People" under a Don't Tread on Me flag while his manager, Zeb Colter, attacks immigrants. The target is Alberto Del Rio, a Mexican champion. WWE said the story was built to make Del Rio a hero for Latino fans, about 20 percent of its audience.

FACE

Swagger and Colter wave the same American flag against Rusev, the Russian, and the arena cheers them for the first time.

What changed

Only the opponent.

WWE Playback · 6:25 Play Hulk Hogan and Sgt. Slaughter watch their WrestleMania VII main event, 6 minutes 25 seconds
Hogan and Slaughter rewatch WrestleMania VIIWWE. Two men decades later, talking about the war story they sold in 1991.
Tribute · 2:36 Play a tribute to the life and career of Nikolai Volkoff, 2 minutes 36 seconds
The life and career of Nikolai VolkoffWWE, 2018. Watch for the anthem.
Tonight's card · claim one

Fifteen Heels, One Each

Filter the card by what each villain stood for. Open a bout to see your starter question. Then flip the switch and compare who the poster said the wrestler was with who he really was.

Showing all 15 heels.

  1. 01Gorgeous George1947 to 1955
    Poster
    The Human Orchid, a pampered glamour boy
    Record
    George Wagner, born 1915 in Nebraska, raised in Houston

    Why would curled platinum hair and a valet spraying perfume make crowds of working men furious?

    Watch: 1948 newsreel
  2. 02Hans Schmidt1950s
    Poster
    A German from Munich
    Record
    Guy Larose of Joliette, Quebec, renamed in 1951

    Why could a German villain still sell out arenas years after World War II ended?

  3. 03The Sheik1960s to 1970s
    Poster
    A wild Syrian aristocrat with a prayer rug
    Record
    Edward Farhat of Lansing, Michigan, son of Lebanese immigrants

    How did one of wrestling's most hated "foreigners" end up running Detroit wrestling at Cobo Hall?

  4. 04Ivan Koloff1971
    Poster
    The Russian Bear, from the Soviet Union
    Record
    Oreal Perras, a French Canadian

    Why did Madison Square Garden go silent when Koloff ended Bruno Sammartino's reign of nearly eight years in 1971?

  5. 05The Iron Sheik1979 to 1984
    Poster
    Tehran, Iran
    Record
    Hossein Khosrow Vaziri, really from Iran

    How did the hostage crisis turn an existing character into the perfect villain for Hulk Hogan to beat?

    Watch: the 1984 match
  6. 06Kamala1980s
    Poster
    The Ugandan Giant, a bodyguard of Idi Amin
    Record
    James Harris of Senatobia, Mississippi, a sharecropper's son

    Who built this character, and what did announcers say about him that would never air today?

  7. 07Nikolai Volkoff1984 to 1987
    Poster
    Moscow, Soviet Union
    Record
    Josip Peruzović, a Croatian who escaped communist Yugoslavia

    Why would singing the Soviet anthem make an arena full of Americans furious?

    Watch: the Volkoff tribute
  8. 08Ted DiBiase1987 to 1990
    Poster
    The Million Dollar Man, from Palm Beach
    Record
    An American, which is the point: the threat is greed at home

    Why did fans hate a man whose whole gimmick was that everybody has a price?

    Watch: the public pool
  9. 09Sgt. Slaughter1990 to 1991
    Poster
    An American Marine turned Iraqi sympathizer
    Record
    Robert Remus of Detroit

    Why did the WWF turn a beloved patriot into a traitor while a real war was being fought?

    Watch: WrestleMania VII, looking back
  10. 10Yokozuna1993
    Poster
    A Japanese sumo champion, managed by Mr. Fuji
    Record
    Rodney Anoa'i, a Samoan American

    Why stage a body slam challenge against a "Japanese" champion on an aircraft carrier on July 4?

    Watch: the body slam challenge
  11. 11Bret "Hitman" Hart1997
    Poster
    Calgary, Alberta
    Record
    Really from Calgary, from wrestling's Hart family

    How could the same wrestler be booed in American arenas and cheered as a hero in Canada in the same summer?

  12. 12La Résistance2003
    Poster
    Paris, France
    Record
    Sylvain Grenier and René Duprée, both Canadians

    Why did WWE create French villains within weeks of the invasion of Iraq?

    See: the 39 day gap
  13. 13Muhammad Hassan2004 to 2005
    Poster
    An Arab American from Detroit
    Record
    Marc Copani, an Italian American from Syracuse, New York

    Why did a character who started out complaining about anti Arab prejudice get pulled off television?

  14. 14The Real Americans2013
    Poster
    "We the People," Jack Swagger and Zeb Colter
    Record
    Swagger is from Oklahoma. The villain here is the anger itself

    What happens when the villain is the one waving the American flag?

    See: the switch
  15. 15Rusev and Lana2014
    Poster
    Moscow, Russia, champions of Vladimir Putin
    Record
    Miroslav Barnyashev of Bulgaria and Catherine Perry, an American

    Why did WWE bring back the Russian villain more than twenty years after the Cold War ended?

    Watch: "America's failures"
Newsreel · 1:50 Play Gorgeous George Wrestler, a 1948 British Pathé newsreel, 1 minute 50 seconds
Gorgeous George, 1948British Pathé newsreel. A primary source from the first years of televised wrestling.
Vignette · 2:47 Play Million Dollar Man Ted DiBiase pays for the public pool, 2 minutes 47 seconds
The Million Dollar Man buys the public poolWWE. A 1980s vignette about money and who gets to use public space.
USS Intrepid · 5:45 Play Yokozuna's Bodyslam Challenge, Raw, July 5, 1993, 5 minutes 45 seconds
The body slam challenge on the USS Intrepid, 1993WWE. Count the American flags.
Raw, 2014 · 3:58 Play Rusev and Lana address America's failures, Raw, December 1, 2014, 3 minutes 58 seconds
Rusev and Lana on "America's failures," 2014WWE. Notice what the crowd chants back.
Your mission

Pick One Heel. Investigate Two Stories.

Story one

The character

What the promoters built: the ring name, the costume, the flag, the manager and the hometown printed on the poster. Find out where the wrestler was really from, too.

Story two

The history

What was happening in America that made fans want to see this character lose. Find the real event with its dates and what people were afraid of at the time.

Then teach the class in two to three minutes. Your presentation has to answer five questions. Tap the bar to see where the 100 points come from.

60 of the 100 points come from questions 2 through 5, the history behind your heel.

  1. 1Who was the heel?10 pts

    Ring name, real name, real hometown, and the years the character was on top. Describe the gimmick in two sentences.

    Full credit: all of that, stated clearly and correctly.

  2. 2What was happening in the world?15 pts

    The real event or issue, with dates.

    Full credit: accurate dates and at least one hard fact, like a number or a name.

  3. 3How did wrestling use that history?15 pts

    Entrances, anthems, flags, managers, costumes and rivalries.

    Full credit: at least two specific details from the character, such as a named match or a manager.

  4. 4Why did the crowd hate this character?15 pts

    Connect the boos to what Americans believed or feared at that moment.

    Full credit: the reaction is tied directly to that time, not to wrestling in general.

  5. 5What does it tell us about America?15 pts

    Name the stereotype or prejudice involved and decide whether the character was fair to the people it claimed to represent.

    Full credit: a clear position, backed by your evidence.

The other 30 points: 10 for two credible sources, 10 for your research organizer, 5 for one piece of visual evidence and 5 for your delivery.

The hardest part

Prove the Connection With Dates

Do not assume an event created a character. Line up the dates and show what changed. Try it: put these four moments in order, earliest first.

  1. November 4, 1979Militants seize the U.S. embassy in Tehran.
  2. January 20, 1981The hostages come home after 444 days.
  3. December 26, 1983The Iron Sheik becomes WWF champion.
  4. January 23, 1984Hulk Hogan beats the Sheik.
The Iron Sheik was already wrestling as an Iranian villain before 1979. The crisis did not invent him. It turned him into the perfect opponent for a new American hero. Your presentation needs this kind of proof.
American hostages seated at a long table for a holiday meal inside the embassy in Tehran, with a Christmas tree behind them
American hostages at a holiday meal inside the embassy in Tehran, 1979. Library of Congress.
Demonstrators march down a city street in 1979 carrying an American flag and a hand lettered sign that uses an ethnic slur and tells Iranians to go home
A demonstration in Washington, D.C., during the hostage crisis, 1979. Library of Congress. The sign uses a slur aimed at people from the Middle East. That is the anger promoters would sell tickets to, and it is the kind of evidence question 5 asks you to name.
The rules of the ring

What You Turn In

2

Credible sources

At least one from outside WWE. Newspaper obituaries, NPR stories, books and documentaries all count. Wikipedia is where you start looking, not one of the two.

1

Piece of visual evidence

A historical photograph, or a wrestling clip no longer than 30 seconds.

3

Slides at most

Your slides back up your talk. You do the teaching out loud.

1

Research organizer

Every box filled in and handed in on presentation day.

One firm rule

Do not repeat a slur or act out a hateful promo.

You can describe what a wrestler said and explain why it worked on a crowd. Analyzing it is the job. A presentation that repeats a slur stops right there and loses the 15 points for question 5.

The week ahead
  1. Day 1Watch Mr. McMahon, episode 1, with the viewing guide. Claim your heel before you leave.
  2. Day 2Research. Organizer through question 3. Find both sources.
  3. Day 3Finish the organizer and build your slides. Pick your visual evidence.
  4. Day 4Presentations begin, in timeline order. Fill in the class timeline as each heel goes.
  5. Day 5Last presentations, then the final question.
The case file · interactive research lab

Build the Case.

A wrestler played the villain. Your job is to prove why that character worked in that moment of American history. Work through the five rounds, collect evidence, prepare your argument, then turn in the organizer. You provide the answers.

0 / 5Rounds drafted, not graded

Writing help: Spellcheck is on. Choose Expand below an answer box when you want more room. You can switch automatic capital letters on or off.

Write answers in your own words. You can paste up to 12 words at once. Source boxes allow full links and titles.
Round 1 / Who is the wrestler?

Who did the audience think they were seeing?

Pick one of the fifteen heels. This is a research choice, not an automatic reservation: confirm your selection with your teacher so the class does not repeat a wrestler.

Need a starting point?

Use the 15-wrestler fight card to compare the poster with the real record. Then verify both with sources. The card supplies leads, not all the evidence you need.

Explore the fight card
Round 2 / What happened in history?

Build the historical timeline.

The real event needs correct dates and at least one fact you can check. Then put that history beside the character. A headline that came later could not have invented an earlier gimmick.

Enter at least the event date and character date, then compare them. Dates show sequence; you still must prove the connection.

What counts as a hard fact?

A date, named person, documented policy, audience figure, election, war, or other checkable detail. “People were angry back then” is too broad. Try the Iron Sheik chronology activity to see why order matters.

Round 3 / Why did fans boo?

Why did they boo?

The wrestler is only half your story. You need to show how a wrestling company used real events to get a reaction, and what this reveals about the audience.

The ethical rule: Describe racist or hateful material when it is relevant, but do not repeat slurs or perform hateful promos. You can analyze the prejudice without recreating it.

Stuck on the difference between Q4 and Q5?

Q4 explains the historical cause of a crowd reaction. Q5 judges what that reaction and the character reveal about society. One asks why it worked. The other asks what it says about us.

Round 4 / Find proof

Can another person check your claims?

Find two credible sources, including at least one outside WWE. Wikipedia can help you locate leads but cannot count as one of your two. Record enough information for a classmate to find each source.

Source check: Who made it? When? Was the creator actually there, or relying on another account? Can a second source confirm the claim? Primary sources can show what people said, but can also be biased.

NewspapersArchivesBooksInterviewsPeriod footage

Places to start: Library of Congress · National Archives · NPR · StoryHub sources and credits. Research the history, not just the wrestler.

Round 5 / Get ready to present

Teach us in two to three minutes.

Maximum three slides, one meaningful visual, two credible sources. Your slides support your explanation; do not paste your entire research organizer onto them. Your finished organizer is submitted here, separately from your slides.

0:00Aim for 2:00–3:00.

Need slides? Open a new Google Slides presentation. Follow your school's sharing instructions for the slides. The organizer below uses the desk's separate Turn In system.

Prove what you learned

Be ready to explain your research without reading a script. This question is generated from your selected wrestler. Your teacher may ask this or a different source-check question after your presentation.

Choose your wrestler to get a challenge.

Check your work: 100 points

This is a self-check, not an automatic grade. Mark Yes only when you can point to the evidence in your organizer or slides. Empty or weak answers can still lose points.

Q1 · Names, hometown, years, two-sentence gimmick 10 pts
Q2 · Historical dates and a checkable fact 15 pts
Q3 · Two specific wrestling details linked to history 15 pts
Q4 · Explain why fans reacted that way then 15 pts
Q5 · Explain whether the character was fair, using facts 15 pts
Two trustworthy sources, at least one outside WWE 10 pts
Complete your answers 10 pts
Historical photo or clip no longer than 30 seconds 5 pts
2–3 minute delivery, three slides maximum 5 pts
0 of 100 points self-checked

This total is only the points you personally marked as ready. Your teacher decides the grade after reviewing the evidence and your presentation.

Fill out your organizer, then review the items you have not finished.

Save your work and turn it in.

Returning to the project? Choose Load My Work and enter the same school Hall Pass PIN you used before. Your saved answers will return, including on another Chromebook. While signed in, your answers save to your account as you write. Before closing the project, choose Save now near the top and wait for confirmation. Use Turn In below when you finish.

Before you submit: Check the organizer, prepare your separate slides, verify your visual and sources, and practice your two-to-three-minute explanation. Turning in the organizer is not the same as presenting or submitting slides in Google Classroom.

Your progress counter checks whether each round has draft content, not whether the historical claims are correct. A real A requires accurate research and a clear argument.

The final bell

The Question We End On

Fans packed into seats at a 1949 wrestling match, watching the ring intently
Fans at a Gorgeous George match, 1949. Library of Congress. Every heel on the card needed a crowd like this to work.

Were these wrestlers actually villains, or did wrestling companies teach audiences who the villains were supposed to be?

You will answer with evidence from the whole class timeline. Volkoff, Slaughter and Swagger already gave you a head start.